Leroy N. Soetoro
2017-03-01 19:12:56 UTC
The Starbucks Coffee brand has taken a major hit since the companys
announcement that it would hire 10,000 Muslim refugees in response to
President Donald Trumps temporary travel moratorium in January.
Starbucks was one of those early to criticize President Trump for putting
a temporary hold on immigration from a list of seven terror-torn countries
flagged by the Obama administration. In response, the coffee house giant
pledged to hire 10,000 Muslim refugees over five years in protest against
But since the company issued its anti-Trump statement its brand name has
lost its luster with customers. Perception levels of the Starbucks brand
name fell by an incredible two-thirds since its January announcement,
according to a YouGov survey, as reported by Yahoo Finance.
The survey measures how potential customers feel about a companys brand
and asks if they have heard anything about the brand in the last two
weeks, through advertising, news or word of mouth, was it positive or
In the week before the companys January refugees announcement, 30% of
respondents said they would consider spending money at Starbucks. But
after the statement that number fell to 24 percent, the survey discovered.
The companys announcement immediately sparked a #BoycottStarbucks
movement on Twitter and brought condemnation from coast to coast.
Not long after Starbucks issued its anti-Trump refugee statement, many
Americans began to wonder why Starbucks is slighting the hiring of
Americans especially U.S. military veterans in favor of refugees.
Ultimately, on the heels of its refugees announcement, the company felt
enough pressure to issue a second statement to explain to Americas
military veterans that the company doesnt actually hate them.
Follow Warner Todd Huston on Twitter @warnerthuston or email the author at
Donald J. Trump, 304 electoral votes to 227, defeated compulsive liar in
denial Hillary Rodham Clinton on December 19th, 2016. The clown car
parade of the democrat party has run out of gas.
Congratulations President Trump. Thank you for ending the disaster of the
Under Barack Obama's leadership, the United States of America became the
The World According To Garp.
ObamaCare is a total 100% failure and no lie that can be put forth by its
supporters can dispute that.
Obama jobs, the result of ObamaCare. 12-15 working hours a week at minimum
wage, no benefits and the primary revenue stream for ObamaCare. It can't
be funded with money people don't have, yet liberals lie about how great
Obama increased total debt from $10 trillion to $20 trillion in the eight
years he was in office, and sold out heterosexuals for Hollywood queer
liberal democrat donors.