Coffee giant Starbucks Corporation (SBUX) recently announced plans to launch the Verismo system, a premium machine which will allow customers to prepare Starbucks-quality espresso and coffee drinks at home, a cup at a time. The Verismo single cup coffee machine will be available by fall 2012 and is a major step by the company to take a share of the premium single-cup segment, which is the fastest growing market in the coffee industry. The premium single cup segment grew more than 135% over last year in the US and is expected to become an $8 billion market globally. The machine will allow customers to brew espresso based beverages and milk-based beverages on their own, at their workplace or at home. The Verismo system will be sold online, at some Starbuck retail stores and also in some specialty stores in US, Canada and in other unspecified international markets. Starbucks will market and sell the Verismo machine and arabica coffee and milk pods through a

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Brew Starbucks Coffee at Home

http://www.zacks.com/stock/news/71163/Brew%2BStarbucks%2BCoffee%2Bat%2BHome

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