Green Mountain Coffee Roasters, Inc., a leader in specialty coffee and coffee makers, today released the following statement regarding Starbucks' announcement of their new initiative in the espresso-based single-cup category. The Keurig(R) Single Cup Brewing system has been designed to deliver a premium, filtered-coffee taste profile directly in line with the sweet spot of the majority of North American coffee consumers. Our Keurig(R) K-Cup(R) system and new Vue(TM) Single Cup brewers use low pressure to extract maximum flavor and taste from ground and filtered specialty Arabica coffee, producing an excellent cup of fresh-brewed coffee at the push of a button in a matter of seconds. Espresso systems generally use high pressure and high temperature to produce a more intense taste profile, frequently used for mixing with milk in North America. "We believe Starbucks to be a very satisfied participant in the Keurig(R) K-Cup(R) system, having frequently communicated its

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Green Mountain Coffee Roasters, Inc. Issues Comment on Starbucks'
Espresso-Based Single Cup Category Initiative

<http://www.marketwatch.com/story/
green-mountain-coffee-roasters-inc-issues-comment-on-
starbucks-espresso-based-single-cup-category-initiative-2012-03-09>

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huh?