Discussion:
Stronger coffee, hotter temperatures, bigger portions, and even the ability to make frothy cappuccino drinks are the promises of the Keurig Vue. It hits stores starting next month. "This is the biggest product launch we've had in a number of years," said Scott McCreary, the president of the specialty coffee unit at Green Mountain Coffee Roasters. The Waterbury, Vt. company owns Keurig. Its new machine, more than three years in development, will sell for $250. "This new system, I think, will be for people who are really passionate about their coffee," McCreary noted. The launch comes the same year the coffee giant loses patent protection on its popular K-cups that allow for single-serve brewing. Competitors could soon emerge, but GMCR has so many varieties of coffee available in the K-cups, as well as several major branding partnerships, McCreary suggested any challenge to its throne may not be easy. "You know, I would say I'm not very concerned," he said.
(too old to reply)
Vt. Coffee Giant Brews Up New Product
<http://www.msnbc.msn.com/id/46479840/ns/local_news-plattsburgh_ny/t/
vt-coffee-giant-brews-new-product/>